PLANTING THE SEEDS THAT CHANGE LIVES

Lemonade Day was founded on an important American principal that entrepreneurs take risks, believing they can realize their dream if they work hard, take responsibility and act as good stewards of their resources. Today’s youth – at the national and international level – share that optimism but lack the life skills, mentorship and real-world experience necessary to be successful. Founder Michael Holthouse had a vision to empower today’s youth to become tomorrow’s entrepreneurs through helping them start, own and operate their very own business…a lemonade stand.  

Lemonade Day is a strategic lesson-based program that walks youth from a dream to a business plan while teaching them the same principles required to start any company. Inspiring kids to work hard and make a profit, they are also taught to spend some, save some and share some by giving back to their community. Since its launch in 2007 in Houston, Texas, Lemonade Day has grown from serving 2,700 kids in one city to 1 million children in 80+ licensed markets in the United States, Canada, Bermuda, six U.S. military bases, and growing. Lemonade Day sparks the spirit of entrepreneurship and empowers youth to set goals, work hard, and achieve their dreams.

Lemonade Day Message on Diversity, Equity and Inclusion

Since our inception, Lemonade Day has been committed to delivering youth entrepreneurship programming that is accessible to all children regardless of age, color, race, handicap, economic status, national origin, religion, gender, sexual orientation, or gender identification. Our experience-based program welcomes young people from all socio-economic backgrounds and instills in them an entrepreneurial mindset that we know makes a profound difference in so many kid’s lives. Those who participate in Lemonade Day become successful adults with meaningful careers who contribute to the communities and economies where they live and work. 
We acknowledge while we have had many beneficial and inclusive initiatives in place, we can always do more, be better, and redouble our commitment in the spirit of social progress. We are hopeful that today’s youth entrepreneurs become tomorrow’s leaders with limitless futures.